The breakfast chain announced that it had changed its name as a marketing gimmick after adding new burgers to the menu - a move that annoyed a few other fast food empires and the internet at large. The company will test the waters with a change that had us all asking, what does the "B "stand for?"
While some people doubted the change would go through, IHOP doubled down late last week: The company both changed its Twitter handle and propped up signs with the new logo. On its website, the company featured a countdown clock for when the "b" would be revealed.
"We are definitely going to be IHOP".
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Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today. "We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin' burgers".
Some dismayed fans just could not understand the need for it. "For 60 years, IHOP has been the leader in all things breakfast, and this is a chance for us to show we're so much more as we look to expand our offerings while remaining committed to taste, quality, and guest experience".
IHOb has been mocked mercilessly for the name change, and the Phillies couldn't help but get in on the fun.
Not really. Rebelez said IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game. "And, when you try them, I think you'll agree with me that IHOb's new line of Ultimate Steakburgers are so good that I'd put them up against anyone's ... just like our pancakes".
IHOb tried its best to defend its decision with more puns using the letter "b", such as "We bromise that this is going to b good!" and "That's nice and all, but when are you gonna stob by?!".
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