May 25, 2018

Amazon launches free in-car delivery service

25 April 2018, 02:15 | Francis Delgado

Getty Images

Getty Images

Amazon wanted to deliver packages straight to the trunk of your auto, and it ensures that it's safe.

Amazon spokesperson Alyssa Bronikowski said, "Some of our customers don't have a convenient or safe and secure location to deliver their packages..."

The Amazon Key App now lets customers with the appropriate vehicles check to see whether they've parked within range of the delivery location. To further their vehicle delivery options, there will be on-call couriers for customers to receive in-car deliveries. They will also receive a final notification when the vehicle is locked with the package inside.

Amazon customers interested in taking part in this program can sign up on the Key In-Car website. "And with no additional hardware or devices required, customers can start ordering in-car delivery today". Potential users will also have to own a GM or Volvo cars 2015 or newer with active OnStar and Volvo on Call accounts.

Amazon says it plans to add other automobile brands over time.

The service is available for compatible vehicles from Chevrolet, Buick, GMC or Cadillac with an active OnStar account no older than 2015, as well as customers with a 2015 or newer Volvo vehicle with an active Volvo On Call account, according to Amazon.

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Yet privacy and legal experts say in-car delivery raises a number of concerns about consumer data, and the ways Amazon can use that information to draw conclusions about shoppers and their habits. The online retail behemoth today announced it's bringing the Amazon Key in-home delivery service to vehicles-even when people aren't in them. We only actually do the unlock if its [sic] the right person, right place, right vehicle, right time. A selection of alcohol is also available for delivery to customers in Sacramento and San Diego, Amazon said. The delivery driver gets access to Global Positioning System coordinates and your license plate info.

There are also limitations on which vehicles are eligible for in-car delivery.

"Simplification of experience for our consumers is central to Volvo's digital vision". To reduce package theft, it has installed lockers outside physical stores where customers can pick up orders.

First, Amazon can't deliver to just any vehicle. "This intersection between transportation and commerce could very well be the next wave of innovation, and we intend to be at the forefront".

According to Bloomberg, the e-commerce giant has partnered with General Motors and Volvo to create an app that allows auto owners to give keyless access to their trunks for delivery.

People are leery of giving Amazon a key to their homes.

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