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Facebook says it will not extend GDPR privacy protections beyond EU
04 April 2018, 01:08 | Lionel James
How Facebook keeps making the same promises on data privacy
Korean users have also raised their feelings of mistrust towards Facebook, with some questioning privacy policies of other local internet firms like Naver and Kakao that also collect and handle massive user data.
Facebook introduces new methods to help advertisers reach people in ways "that protect your privacy", including an encryption tool called Custom Audiences that lets marketers match the email addresses of sales leads to the addresses that Facebook users used to set up their accounts. More than 100 websites use the tool at launch, including CNN and TripAdvisor.
It won't shock anyone that Facebook is broadly mistrusted. It was a third-party search function that had access to publicly available Facebook data between 2007 and 2010.
However it has raised fresh questions about how seriously Facebook takes its responsibilities after the Cambridge Analytica data scandal.
It's also worth noting that while the poll was conducted after the data leak had been in the headlines for a few days, it was before Facebook CEO Mark Zuckerberg embarked on a media blitz aimed at mending the company's reputation. Meanwhile, a #deletefacebook social media campaign appears to have peaked last week without approaching the intensity of last year's #deleteuber campaign.
UIDAI chief Ajay Bhushan Pandey this week submitted his authentication logs (to show that Aadhaar uses privacy by design) to the Supreme Court the previous week, and since they were available to the public, they were scrutinised by a cybersecurity analyst on Twitter. The results offer some clues as to why Facebook seems to be weathering the storm. Facebook has been given time till April 7 to respond to the allegations. Some people want to delete things they've shared in the past, while others are just curious about the information Facebook has. That dwarfs the engagement of any rival platform, including Facebook's own Instagram.
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"There are some unbelievable engineers working at Facebook, folks who care deeply about user privacy, security, and how people will use the code that they write".
The memo to employees reiterated the company's desire to connect people with one another, but not without a price. Just 16% cited privacy. "Thinking adversarially, if I wanted info from Facebook, the easiest path would be to get people hired into low-level employee or contract roles", one wrote.
Users on Facebook will now have the ability to adjust their privacy settings. "Everyone needs complete control over who they share with at all times". And yet there they still are, checking Facebook throughout the day.
"If any such downstream entity misused data from Facebook, what is the protection available to the data subject?" it asked. The company's "imperative", he wrote, is to "connect people". Many users find it intrusive and hard to disable.
All the Cambridge Analytica headlines have surely altered some people's value calculations when it comes to using Facebook, but there's no evidence of a sea change in Americans' attitudes. More incidents are likely to crop up, some Facebook executives fear.
"I'm not sure we shouldn't be regulated", he said to CNN.
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