April 23, 2018

Google Replacing URL Shortening Service With FDL

02 April 2018, 11:02 | Yvette Williams

Google to wind down its URL shortener

Google to wind down its URL shortener

Google has announced that it's shutting down its URL shortening service, stopping submissions by accounts created from April 1 on April 13 and disbanding the platform for all other customers on March 30 2019.

The Google url shortener was started in 2009 and this year will be its last.

While neither Google's FeedBurner nor the Toolbar exists now, the search giant wants the users and developers to move to Firebase Dynamic Links (FDL). Thankfully, existing links will continue to redirect to their destination page after the service ends next year, Google says. Both developers and users have 12 months to use the service, but if you have yet to use the shortening extension before April 13, you can figure using it after that. This does not means those links will still not redirect as intended, as they will, it just means there will be no additional benefits associated with using a URL shortener service. All you had to do was to to any link to display click statistics for any link.

Google's URL shortening service worked similarly to others; users could paste any URL into a form on the Google URL Shortener website to turn it into a shorter URL that was easier to share or publish.

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To refocus our efforts, we're turning down support for over the coming weeks and replacing it with Firebase Dynamic Links (FDL). Don't worry though, existing shortened links will continue to work.

"URL Shortener has been a great tool that we're proud to have built".

Publishers, brand marketers and non-developers who have been using Google short URL service for various purposes need to save the related data immediately.

As for developers, Google recommends using FDL APIs to create new short links. You can manage all your short links and their analytics through the console during this period.

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