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Apple is making its own high-end noise-cancelling headphones
06 March 2018, 01:51 | Francis Delgado
Apple to Take on Bose and Sony's Noise Cancelling Wireless Headphones This Year [Report]
Sources familiar with the product's development claimApple is working on noise-canceling, over-ear headphones that'll rival offerings from market leaders such as Bose and even Apple's own Beats by Dre. Like the AirPods and the new smart home speaker HomePod, Apple is aiming the unannounced headphones to be priced for the high end of the market.
Apple-owned Beats now sells high-end on-ear headphones that you can find inside the company's own retail spaces, however, a recent report suggested that Apple is developing its own-brand high-end headphones that it's going to launch later this year. Sources say there have been multiple redesigns and note it's possible Apple could change the design again or even scrap the project altogether.
Since introducing the Airpods a year ago, which have since become a resounding success with customers, Bloomberg reveals that Apple is looking to contribute to its budding audio repertoire.
With the AirPods being a massive success, Apple has plans to introduce a better iteration of the wireless earphones but it looks like the tech giant also wants to take on premium brands such as Bose. In addition to noise-canceling features, Apple plans to equip the over-ear headphones will similar wireless pairing to the AirPods. The HomePod's sound won glowing reviews this year and Apple is already preparing other audio accessories like upgrades to AirPods that add water-resistance and a new wireless chip that enables "Hey Siri" voice activation. Apple purchased Beats for $3 billion in 2014, and Beats has been Apple's main headphone brand until the introduction of AirPods. The Apple headphones will likely use similar audio technology, driving up costs. There's been no indication yet on when, if ever, Apple would release these headphones.
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