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Facebook's days may be numbered as United Kingdom youth abandon the platform

15 February 2018, 06:11 | Francis Delgado

Facebook has tried to stem an exodus to Snapchat with measures such as a new version of its Messenger app for children

Facebook users Snapchat UK study social networks US active users teen smartphone usage Facebook teen popularity EMarkerter study Snapchat Stories parental control Facebook Messenger for Kids Apple

Facebook is still adding monthly users overall, but mainly in older age-groups - and will lose 2 million users aged under 24 this year, eMarketer estimates.

A 9.3 percent drop for Facebook users under 11-years-old.

Facebook's Instagram should absorb some of these losses - but not all of them.

According to research firm eMarketer, less than half of USA internet users between the ages of 12 and 17 will regularly log in to Facebook this year.

The research firm released a forecast Monday saying that Facebook is losing younger users at an even faster pace than previously expected.

But the fact that eMarketer is predicting declines across the board is a bad sign for Facebook regardless.

The number of Facebook users aged 12 to 17 will decrease by 5.6 per cent in 2018, according to a forecast from New York-based market research company eMarketer.

Facebook is just realizing that it's platform is not that popular among younger people. Eighty-nine percent were using Snapchat, up from 29 percent four years ago. Instagram is looking to grow to 18.4 million while rival platforms Snapchat and Twitter are set to grow to 16.2 million and 12.6 million respectively. Older users, with more money to spend, would help infuse Snap with much-needed revenue to continue its growth and innovation.

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"For example, eMarketer predicts Instagram will add 1.6 million users ages 24 and younger".

Facebook will still be the dominant social network of the two in 2018, however, with 169.5 million USA users compared to Snapchat's 86.5 million U.S. users.

Facebook's growing reputation as a platform for older users may be another turn off for younger users.

Although it now outpaces Snapchat in total users, Facebook could fall behind without new ideas.

Facebook is still growing in the United States market, according to research firm, mainly due to increases in usage by older age groups. "With the wide variety of social media out there, it's easy for everyone to find something that fits them well". Tumblr, Google+, Reddit, YouTube, LinkedIn, Pinterest, Flickr, and other platforms now seem to be considered not only viable options in a personal social media arsenal, but also potential replacements for those that want those specific services and not a more comprehensive Facebook account.

The age group younger than 25 years old is typically considered Gen Z, while the cohort directly older are millennials.

Even now, Facebook continues to add features to its native Stories in a bid to drive usage, but has failed spectacularly.



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