April 25, 2018

Google Will Now Prioritize Page Speed for Mobile Search

20 January 2018, 03:54 | Francis Delgado

Google Will Again Prioritize Faster Sites in Mobile Search

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Google is revamping how it ranks search results for mobile. Google has been using site speed as a ranking factor for desktop search since 2010.

Back in February 2016, Google started highlighting sites that used its Accelerated Mobile Page technology to speed up the rendering of pages when using the mobile version of Google search.

"People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page", said Google in a blog post. Plus, they're using more apps, not web browsers, to reach the online services they're interested in.

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While Google will rank slower mobile pages lower in search results, it will still factor in relevant content and other factors. The change makes sense as the search company has been increasingly focusing on page load times. The most important consideration will remain the intent of the user's search, which means a slow page may still rank high if the content is considered most relevant.

Developers are encouraged to think broadly about how performance affects a user's experience of their page and to consider a variety of user experience metrics.

Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions. Beginning in July, it'll be factoring in page speed as one of the signals, according to the company. Called the "Speed Update", the company will be giving more importance to the page speed in ranking search results. The Chrome User Experience Data?

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