April 25, 2018

Mark Zuckerberg Lost R40-Billion After Announcing Changes To Facebook's News Feed

16 January 2018, 01:00 | Francis Delgado

Facebook's news feed set to get a makeover; will focus more on posts from family and friends

News Feed FYI: Bringing People Closer Together | Facebook Newsroom

Mr Zuckerberg announced in a Facebook post that the platform is to focus more on updates from friends and family than businesses and brands.

"We expect competition for views and engagement within Facebook to increase and this is great news as the quality of content users see in their Facebook news feed will definitely improve", he said. "We built Facebook to help people stay connected and bring us closer together with the people that matter to us", Zuckerberg posted on Facebook last week.

While we would like more people to check out our content, we are comfortable with our place in the universe with or without Facebook.

If you ask us, truth to tell it is mostly friends and family who share and propagate false and unverified chunks of news and information - mostly from garage brands and not from authentic media houses - making them go viral. So he's shifting the focus for development teams from helping users find relevant content to promoting "more meaningful social interactions". As the dominant player in the social media space, Facebook's changes will bring back the focus of social interactions which is the key objective of all social media platforms. "But I also expect the time you do spend on Facebook will be more valuable", he said.

Mr Zuckerberg had said that Facebook is determined to make the changes even if the level of engagement on the site goes down.

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Echoing a recent post by Facebook's director of Research David Ginsberg and research scientist Moira Burke, the CEO writes that interacting with "people we care about" is better for users' wellbeing than "passively reading articles or watching videos - even if they're entertaining or informative". In this case, if you peg Facebook's complex algorithm against raw common sense, the latter will win hands down.

Facebook has always been an uncomfortable presence in the world of online media. But that's all about to change, as Facebook has announced that there are big adjustments coming to its News Feed.

Mosseri said Facebook will "continue to value publisher content".

The positive side of Facebook's changes could be a boost for influencers who genuinely are sparking debate: who have interesting things to say and an engaged community of fans discussing them. Isaac added that Facebook reprogrammed its News Feed, having "closely studied what kinds of posts had stressed or harmed users".

Does this mean you are eliminating Page content from News Feed? "Do they need motivation, inspiration, a success stories or a comment saying it's okay to make a mistake?", Di-Masi suggests that businesses ask. "And presumably Facebook has no interest in telling its loyal users that their political preferences are founded in lies and garbage assumptions", Foer writes. According to the company, "because space in News Feed is limited" it will show content from family and friends that will "spark conversation". Since Facebook has not been clear about what content its revamped algorithms would prioritise, she said, it might end up being "the most controversial stuff" that generates heated conversations. Evidence has shown that accounts linked to Russian Federation sought to exploit racial divisions in the United States and used Facebook's targeted advertising tool as well as events on the site to reach voters.

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