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Facebook is hungry for more data, so it's letting you order food
14 October 2017, 01:11 | Lionel James
Facebook rolls out food ordering through its website
Facebook has launched food ordering within its core product, enabling users to buy a takeaway without having to leave the social network.
Facebook launched a service that allows U.S. users to order food for delivery or take out through the app or website. As long as your Facebook app is updated, you'll see the newly added "Order Food" tab in the Explore section on the bottom right of your page. "You can even check out what your friends have to say about a restaurant before you order your food". The feature has been testing for some users for several months, but it's now available for all users on iOS, Android and desktop. If that restaurant is tied with the deliveryservice that Facebook has partnered with, you will be allowed to choose the service. Facebook also confirmed that it is teaming up with specific restaurants, including Jack in the Box, Panera, and Five Guys.
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But if you're left asking why you wouldn't just use an app from these services or chains to begin with, I don't have a great answer for why Facebook's little shortcut would be better.
The move expands Facebook's ability to keep users on its platform, with services such as money-transfer, business services and ride-hailing available from its main application or messaging services. If the restaurant you want to order from offers takeout or delivery with multiple services, you can select which service you'd like to use.
Facebook is not the only tech company to do this. Introducing appealing feature will only strengthen Facebook's position in the tech world. Though Amazon might not be making money on the food orders, its delivery service surely helps with valuable user data, notes Bloomberg.
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