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12 September 2017, 12:44 | Marta Robbins
WHAT did GOOGLE do SO WRONG to get a slapping from the EU?
The EC has ordered Google to stop its anti-competitive behaviour by 28 September, or risk penalty payments of as much as 5 percent of Alphabet's average daily worldwide turnover. But Google's "fix" - which turned search placements into a pay-to-play auction - appalled critics.
Google has filed a legal appeal against a record-breaking fine handed down by the European Commission this summer for anti-competitive behavior relating to the operation of its product search comparison service, now known as Google Shopping.
Last week, EU officials said a plan that Google recently filed to comply with European regulations appeared to be a step "in the right direction". A spokeswoman for the general court in Luxembourg said Google had not asked for an interim order to suspend the European Union decision, leaving it potentially open to fines for every day it fails to reform its ways.
Brussels had accused Google of giving more preference to its own services in the search results to the determinant of other price comparison sites, such as TripAdvisor and Expedia. "And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation".
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A spokesman then said that Google "respectfully disagreed" with the ruling.
While the Google case is not the same as that of Intel, the judgment has been welcomed by companies under European regulatory scrutiny because it raises the bar for the regulator to prove wrongdoing.
The EU is also expected to soon decide another case against Google over abuse of its dominance of internet search to impose its Android mobile operating system.
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