Апреля 24, 2018

Walmart joins forces with Google to take on Amazon's Alexa voice shopping

24 Августа 2017, 03:01 | Yvette Williams

You'll soon be able to buy Walmart products on your Google Home

Google and Walmart Partner With Eye on Amazon

Walmart is jumping with both feet into voice-directed ordering through a partnership with Google that will allow customers to place orders through Google's voice technology and have them fulfilled and delivered as part of the Google Express marketplace and delivery network. And at some stores, employees deliver customers' online orders on their way home from work.

"The deal won't alter how consumers receive their orders, because Wal-Mart will fulfill purchases made through Google Express", the report explains.

Walmart has made several acquisitions in recent years to try to catch up, including the purchase of Jet.com last year for about $3 billion.

Google and Walmart, in announcing the partnership, said they can see a time when Walmart customers reorder items they purchased by speaking to Google Home.

"One of the primary-use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials", added Lore in an interview.

Walmart will instantly be the largest vendor on the platform when it joins.

While that continues to be speculative, what is nearly certain is that voice shopping is here big time, and artificial intelligence too will have a big role to play in that.

Walmart holds the biggest share of the U.S. grocery market of any retailer, with a network of almost 4,700 stores that the company says are located within 10 miles of about 90 percent of the United States population. "Natural progression" The partnership with Walmart comes as the retail industry prepares for a big push towards voice shopping. The approach appears to be paying off: Walmart reported a 60% jump in e-commerce sales last quarter compared to the same period a year ago.

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The delivery service now offers access to big box retailers such as Kohl's, Bed Bath & Beyond, PetSmart, Toys R Us, Walgreens, Target, Costco, and others in similar market segments.

What we do know is voice command services are going to be huge.

Amazon and Google both seem to think that voice-based ordering is the future, but Google has plenty of catching up to do here - and that goes beyond expanding its selection of low-cost items available for purchase.

Google appears ready to expand the selection of its Google Home speaker options.

An estimated 55 percent of Americans begin their online shopping trips on Amazon, according to a survey conducted past year.

And now Google gains access to this data. Or you went to the store only to realize they didn't have the brand you wanted?

Let's not be naive about this though, Amazon and every other major eCommerce retailer in the world is working on machine learning.

Traditional brick-and-mortar retailers such as Walmart are having to adjust their strategies in order to compete with online competitors such as the Seattle-based giant.

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