renegadebusdallas.com
renegadebusdallas.com October 22, 2017


Facebook Usage Among Teens Set to Drop in United States, eMarketer Says

23 August 2017, 01:04 | Yvette Williams

Image EMARKETER

Image EMARKETER

While Facebook's overall growth remains impressive - the company just hit the 2 billion user milestone recently - it seems to be becoming passe for younger users.

Besides, the report also notes that Facebook's community of monthly users in the United States will grow 2.4 percent this year to 172.9 million people, but the social network's monthly user base among the marketer-coveted 12 to 17 age group will fall 3.4 percent vs. 2016 to 14.5 million people.

The usage of Facebook among 18 to 24 age group will grow slow than previously predicted. It's the second year of teen use decline for Facebook, according to eMarketer.

But Facebook's struggles with younger users are gains for its subsidiary, the photo-centric service Instagram, as well as for social media rival Snapchat.

EMarketer predicts 14.5 million people ages 12 to 17 will use Facebook in 2017, a decline of 3.4% from the previous year, as they migrate to Snap's Snapchat and Facebook's Instagram. However, taken together, these data suggest that Facebook's repeated copying of Snapchat features - such as selfie masks and 24-hour "stories" - has not had a significant impact on young users' loyalty. In a report, the firm points to "Facebook-nevers", analyst Oscar Orozco's term for "children aging into the tween demographic who appear to be overlooking Facebook altogether". EMarketer says the social network's community of monthly users (aka the number of unique users each month) will grow 2.4 percent this year to 172.9 million people thanks to "increased adoption by older internet users". Instagram users between 12- to 17-years-old will increase 8.8%.

Intel's Brian Krzanich Is Latest CEO to Resign From Trump Business Council
But Roy Gutterman, a free speech professor at Syracuse University, thinks the president gave a "grudging condemnation". Here's a running list of all the titans of industry withdrawing from Trump's American Manufacturing Council.

"Although usage of the main Facebook app is declining among teens, marketers will still be able to reach them on Instagram", she proclaimed.

It's true: teenagers really do think Facebook is less cool than Instagram and Snapchat.

Snapchat and Instagram, Orozco added, have found success with younger demographics partially because they are more aligned with how they communicate-that is, using visual content.

Big Picture: A new report is optimistic about Snapchat's ability to edge out Facebook and Instagram among young Americans.

Many other social media platforms have come along that threatened to become the new alternative to Facebook, but few have achieved as much lasting power and ubiquity as the social media giant, said Pivotal Research analyst Brian Wieser.



Other News

Trending Now

Alphabet Inc (GOOGL) Already Working On A New Google Home Speaker
It's possible that the new Chromebook Pixel was developed from the Bison hardware project, but that remains far from certain. At the moment, details of the specs and features of both the Chromebook Pixel and Google Home mini are still unknown.

Sir Colin Meads - A pillar of both Māori and Pākehā worlds
He had such an influence on my life and many others. "Sad to say goodbye to a Great NZer, Sir Colin Meads ". He stood for everything that is great about New Zealand rugby , he was an All Black through and through.

APK teardown of Google beta app update reveals Google Assistant-enabled headphones
Apart from giving commands through Google Assistant , the device will be able to hear incoming notifications and read them aloud. As things stand right now, Google Lens support mostly comes down to simple text recognition functionalities.

Kylie Jenner finds a buyer for her mini mansion in Hidden Hills
Recently, Jenner celebrated her 20th birthday and boyfriend Scott reportedly showered her with attention. Right now, the easiest thing that she can do to start her dream life on a farm is to raise chickens.

Capcom Unveils New Area, Monsters in New Monster Hunter
In the new video you can see some more of the creatures you can expect to come across upon adventuring on your quest. If you've played any of the previous Monster Hunter games then what's shown off in the trailers should be familiar.

Taylor Swift goes blank on social media but fans are excited
For the fans the most hardcore, the release of the first single of his next album would seem to be the most plausible explanation. Taylor recently deleted all her social media accounts in preparation for the release - and has sent her fans into a spin.

Major League Baseball umpires drop protest after agreeing to meet with Commissioner Rob Manfred
The World Umpires Association released a statement via Twitter on Saturday that considered Kinsler's criticism as "unacceptable". The commissioner's office "has failed to address this and other escalating attacks on umpires", the union asserted.

Trump has demeaned the White House
Politicians and citizens alike rushed to watch the phenomena, with the last coast-to-coast full solar eclipse being in 1979. But remember that Trump has quite the genes: In 2015, his doctor wrote a letter saying that "if elected, Mr.

Nasri moves to Antalyaspor, Burnley in record deal for Chris Woods
Nasri scored 27 goals in the 176 matches he played with City after joining them in 2011 from Arsenal , reports Efe. Cameroon legend Eto'o, who captains the club, was briefly installed as player-manager during the 2015-16 campaign.

In Your Opinion: 'Confederate' monuments don't celebrate Civil War
In getting rid of the Confederate monuments , "you're not changing history", he said. "You're changing history. The city of Baltimore, under the cover of night, removed all of its Confederate monuments .