Декабря 14, 2017


Facebook courts video makers for 'Watch' tab with financial incentives

12 Августа 2017, 12:36 | Clyde Nash

'People Are Awesome' Adds 1.4 Million Facebook Fans Following Viral Round-Up Video

Facebook launches original video content in redesigned Watch tab

It's already become a powerhouse in serendipitous video discovery via the News Feed, and Watch will surely provide enough suggestions to get people hooked on shows they weren't expecting.

Facebook also released a link where users interested in creating their own show can register and show their interest.

In its announcement, Danker said: "Watch is personalized to help you discover new shows, organized around what your friends and communities are watching".

Facebook's new Watch section builds on this.

And to find long term-success, Watch needs to convince publisher partners to allocate enough episodic video content to feed the portal and to entice consumers to tune in.

Facebook said the shows would include videos of the Women's National Basketball Association, a parenting show from Time Inc and a safari show from National Geographic.

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Facebook Watch will begin beta testing in certain markets over the next few weeks, after which a full roll-out is expected later this year.

Founder Mark Zuckerberg hopes that videos produced through the Facebook Watch platform will eventually form communities around them. And it is taking the risk out of the content-creation endeavor for many publishers, either by paying to offset their production costs or offering to license or buy their content outright, people familiar with the arrangements say.

"Shows are made up of episodes -- live or recorded -- that follow a consistent theme or storyline".

Facebook users will be able to see through different sections what are the most talked about shows, what is making people use the "Haha" reaction emoji and what their friends are viewing. The two companies have been communicating with each other via Facebook Messenger and G-Chat. It admits that "we've also funded some shows" as examples. If you like any show, you can just follow the show, and latest episodes will then appear in your Watchlist.

YouTube has already vowed to take down any inappropriate content, and now wants to make its platform a safe space for creators to express themselves, and advertisers to promote their goods or services. If it can drive enough viewers to these shows thanks to its 2 billion total users, Facebook could offer significant revenue-share payouts, attracting better and better content creators.

"In general, the model here feels very YouTube-like, with a subscription model, though Facebook's apps for TV platforms in recent months have signaled the broad structure and interface, with a combination of videos recommended or liked by friends, things you've saved, things that are popular on the platform, and so on", said Jan Dawson of Jackdaw Research.

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